Bloggers wanted!

Have opinions about Blogger? If so, we'd like to meet you. We are looking for participants willing to document their blogging practices over a few weeks and answer some interview questions. This will help us better understand your needs and keep improving Blogger.

Interested? Sign up here.

Thanks!

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Google climate change tools for COP15

(Editor's note: this is a cross-post from the Official Google Blog)

In December of this year, representatives from nations around the globe will gather in Copenhagen to discuss a global agreement on climate change. The objective is to reduce global warming emissions sufficiently in order to avoid the most severe impacts of climate change and to support the global community in adapting to the unavoidable changes ahead. Denmark will act as host for this fifteenth Conference of the Parties under the United Nations’ Climate Change Convention, known as COP15.

In collaboration with the Danish government and others, we are launching a series of Google Earth layers and tours to allow you to explore the potential impacts of climate change on our planet and the solutions for managing it. Working with data from the Intergovernmental Panel on Climate Change (IPCC), we show on Google Earth the range of expected temperature and precipitation changes under different global emissions scenarios that could occur throughout the century. Today we are unveiling our first climate tour on Google Earth: "Confronting Climate Change," with narration by Al Gore. Stay tuned for more tours in the coming weeks!


Together with the Danish government, we're also launching our YouTube COP15 channel. On the channel, you can submit your thoughts and questions on climate change to decision-makers and the world through an initiative called "Raise Your Voice." These videos will be broadcast on screens around the conference in December and rated by viewers of the channel. The top-rated contributions will be aired globally during the COP15 CNN/YouTube debate on December 15th, and the top two submissions will win a trip to Copenhagen. We look forward to seeing your videos


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Why are pirates called pirates? They just arrrrrrrrrrrrr!

Arrrrr me hearties! Stow the hatches and grab ‘yer mates for a grand ole' time! Saturday rings in the 8th annual International Talk like a Pirate Day. Here are our top ten tips for helping you unleash your inner buccaneer.

Become immersed in pirate language. Go to your Google preferences page and switch your default language to “Pirate”. Back in 2008, Google realised that our products were not accessible to a large, influential and notoriously quick-tempered community - pirates! We quickly remedied this with the “Pirate” language option. Then check out the “Google Searrrch” or the “I Be Feelin’ Lucky” buttons. If you get good enough at navigating around in 'Pirate', one day you might graduate to this special keyboard.

Find a mentor. Watch or re-watch Pirates of the Caribbean for a bit of Jack Sparrow inspiration. Johnny Depp’s infamous character takes you on a cursed adventure through the high seas - a great way to get in the mood. Check out the search spikes among Australians when the two Pirates of the Caribbean movies came out.

Get a name. Be creative and remember a name is nothing without an act! So get your accent on Red Beard, and find your very own pirate name.

Assemble a crew. A pirate without a crew is a lonely man. Nothing but a scurrvy dog. Gather like-minded scallywags to support your adventures.

Look the part. Get yourself an eye-patch, a bandana, a plastic sword or even a toy parrot. In order to be the part, you have to look the part. Ripped shorts are a must, and a dirty mop is a great accessory to any pirate outfit.

Learn phrases. Speak the part by using phrases such as “Shiver me timbers!” and “Heave ho me hearties!” Here is your first talk like a pirate lesson.

And, never enunciate them. “You are” and “he is” are not words you will ever hear from a pirate. They mutter and slur their words together. In fact, they often say things that make no sense at all, but they always say it with the utmost conviction - like "Me'n'these here scurvy drivelswiggers drug our sorry keesters out t'th' 'orlop and had us a grand adventarrrrr!"

Embellish. True pirates are larger than life, so embellish at will. A pirate’s whale-of-a-tale is never tall enough! It’s the one day a year that the fish really was that larrrge.

Drink up. Why not try some of your very own drink ideas? Pirate punch, anyone? In a large bowl, mix 1 part pineapple juice, 1 part orange juice concentrate, 2 parts lemonade. All that citrus will help you fight off the scurrvy.

Growl and scowl often. Pirates have seen it all and they are not cultured or graceful. Here 'arr a few examples.


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Show your face!

by Lu Chen, Blogger Summer Intern (Philadelphia, PA)

Last October we launched a comments feature that let you embed comments and the commenting form below your blog posts.

Today we have extended embedded comments to display profile images next to the comments that your visitors write. Though profile images have been available with the other commenting options, we are happy to bring them to embedded comments as part of the Blogger Birthday feature series.



We've also made it much easier to upload a profile photo when you leave a comment on a Blogger blog. From the comment preview, click "Add photo" to upload a photo to your Blogger profile. The next time you comment on a Blogger blog, your profile photo will be displayed next to your comment.



To enable or disable profile images in your blog's comments, go to Settings | Comments.

Cheers to photo-filled comments!

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

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Google for the Public Sector lands in Oz

The Australian public sector has a great track record of embracing the web. Australia was the first country to launch a Google election site in 2007, the NSW government map makes public spending more transparent, and the recently announced Government 2.0 taskforce has been charged with accelerating Government onto the web.

Australians spend more time online than on any other media, and more people access government information online than in any other way. The Internet makes government more transparent and accountable and has opened up communication between politicians and their constituents.

In this spirit Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy, tonight launched Google for the Public Sector, www.google.com.au/publicsector, a guide to the tools and best practice for the public sector to reach, communicate and engage with their communities.

Many of these products are used by governments around the world to:To see these tools in action:





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The YouTube generation? Looks like us.

Cross post from the YouTube Australia blog

We wanted to find out more about Australians on YouTube so we did some research and surveyed over 3,000 Aussie YouTubers... turns out the YouTube generation is as diverse as the Australian population. Here is what we found:



We're large and diverse
  • Includes all the family - 14-17 year olds only make up 7% of Australian YouTube users, 18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%
  • Are workers, students, stay-at-home mums and retirees - 57% are working, 19% are stay at home, and only 15% are studying
  • Encompasses all life stages - 55% are married, 35% are single and 9% are divorced
  • Are not just techies and nerds - 61% of YouTube users are not tech-savvy
We're active and engaged
  • 86% of the community say YouTube is their favourite place to watch videos and 63% agree YouTube is one of their favourite websites
  • 79% stay longer than they intended (on average 1 hour and 09 mins per week).
  • 62% visit at least once a week
  • 47% share videos when they find a video which they love
  • 86% spend time on YouTube for entertainment
  • 2 out of 3 people do more than just watch videos in YouTube
  • 20% uploaded video
We watch a broad range of content:

Posted by Jason Chuck, Marketing team

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Turn Your Blog into a Book with Blog2Print

Guest Post by Caroline Vanderlip, SharedBook CEO

To continue Blogger's 10th anniversary celebration, I’m delighted to announce that Blog2Print has now partnered with Blogger. Blog2Print lets you publish some or all of your posts and photos as a professionally-printed, full-color book. Since 2007, thousands of Blogger users have become Blog2Print fans, using our easy and quick service to save and share all their favorite writings with friends and family or to keep a hard-copy version of their work. You can make books by season, by year, by event or even by theme, and you can choose from soft cover or hard cover versions of your book.

Your book from Blog2Print.com can include selected comments from your posts, and you can also add your own additional photos and new comments as you edit your book to make a unique edition for posterity.

Blog2Print is easy to use – just enter your blog URL, select the date range for the posts you’d like to include, and choose a cover from among the nine choices. You can add an optional dedication, and then click to produce your book. A table of contents will be generated automatically, and in a few seconds you’ll see a preview of exactly what your finished book will look like.

Best of all, Blog2Print books start at only $14.95 for a soft cover book. The base price includes 20 pages, but you can add as many pages as you like – just 35 cents each.

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

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Introducing DataLiberation.org: Liberate your data!

This is cross posted from the Google Public Policy Blog

Imagine you want to move out of your apartment. When you ask your landlord about the terms of your previous lease, he says that you are free to leave at any time; however, you cannot take all of your things with you - not your photos, your keepsakes, or your clothing. If you're like most people, a restriction like this may cause you to rethink moving altogether. Not only is this a bad situation for you as the tenant, but it's also detrimental to the housing industry as a whole, which no longer has incentive to build better apartments at all.


Although this may seem like a strange analogy, this pretty accurately describes the situation my team, Google's Data Liberation Front, is working hard to combat from an engineering perspective. We're a small team of Google Chicago engineers (named after a Monty Python skit about the Judean People's Front) that aims to make it easy for our users to transfer their personal data in and out of Google's services by building simple import and export functions. Our goal is to "liberate" data so that consumers and businesses using Google products always have a choice when it comes to the technology they use.

What does product liberation look like? Said simply, a liberated product is one which has built-in features that make it easy (and free) to remove your data from the product in the event that you'd like to take it elsewhere.

At the heart of this lies our strong commitment to an open web run on open standards. We think open is better than closed -- not because closed is inherently bad, but because when it's easy for users to leave your product, there's a sense of urgency to improve and innovate in order to keep your users. When your users are locked in, there's a strong temptation to be complacent and focus less on making your product better.

Many web services make it difficult to leave their services - you have to pay them for exporting your data, or jump through all sorts of technical hoops -- for example, exporting your photos one by one, versus all at once. We believe that users - not products - own their data, and should be able to quickly and easily take that data out of any product without a hassle. We'd rather have loyal users who use Google products because they're innovative - not because they lock users in. You can think of this as a long-term strategy to retain loyal users, rather than the short-term strategy of making it hard for people to leave.

We've already liberated over half of all Google products, from our popular blogging platform Blogger, to our email service Gmail, and Google developer tools including App Engine. In the upcoming months, we also plan to liberate Google Sites and Google Docs (batch-export).

Feel free to take a deeper look into product liberation at dataliberation.org, a website we're launching today which is dedicated to explaining the Data Liberation Front and the products we've liberated.

If you'd like to contribute suggestions for services that you think need to be liberated, please do so on our Data Liberation Moderator page. We're also on Twitter @dataliberation.


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Widgetbox: Make a Widget From Your Blog

Guest Post by Will Price, CEO of Widgetbox

In honor of Blogger’s 10 birthday, all of us at Widgetbox are excited to announce a partnership with Blogger that allows you to quickly and easily turn your blog into a widget. Whether you want to add your blog’s headlines to your main website, let your fans showcase your content to their audience, or you want a widget that helps make your content more discoverable across the web, Widgetbox-powered widgets will help you get the most visibility for your content, while eliminating the need for any manual updating or management.

For example, the Blogger Buzz widget below was made in seconds and includes posts, images, and Blogger Buzz branding:


Key Benefits?
  1. The easiest way to build a widget from your blog

  2. Colorful, interactive, and engaging

  3. Easy to add to Blogger and sites across the web

  4. As you update your blog, the widget automatically updates with the latest posts, headlines, and images

  5. Helps you reach new readers and drive traffic back to your blog


How Do You Build Your Widget?

Building a widget with Widgetbox is simple, easy, and fun. Simply:
  1. Enter your blog feed

  2. Design your widget’s look and feel

  3. Publish the widget

  4. Add it to your site and watch it spread across the web

  5. Access statistics on unique views, widget installs, and other blogs and domains that have installed your widget


Tens of thousands of Blogger users have already made a widget from their blog on Widgetbox. Take your blog feed, make it into a widget, and share it with everyone. It’s that easy!

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

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Get there faster with traffic information on Google Maps

Eastern Distributor or Princes Highway to Sydney airport at 4:30pm? Is Monash Freeway still backed up or have I missed the morning rush? It can be frustrating when driving or sitting in a taxi to know which route is fastest to take at different times of the day. While Google Maps in Australia has long been a useful tool for planning different routes, and suggesting how long they might take when traffic becomes a factor, up until now it hasn't been able to help you make those tough decisions based on what's actually going on out there on the roads.

Starting today, a new feature is going to make those decisions a bit easier. Traffic information on Google Maps will show you the current traffic status of many motorways, major and minor arterial routes in Sydney, Melbourne, Brisbane, and smaller areas like Wollongong, the Central Coast, Geelong, the Sunshine Coast, and the Gold Coast, to help you avoid congested areas and plan the best route from A to B. It's part of our commitment to making Google Maps an essential tool for Aussies as they go about their daily lives.

To turn traffic information on, click the button labelled 'Traffic' next to the 'More' button at the top left of Google Maps. The colours you'll see overlaid on the roads correspond to the speed of traffic (relative to the speed limit of the road): green is free sailing, yellow is medium congestion, red is heavy congestion, and red/black is stop-and-go traffic. The information is updated every few minutes.


The same traffic information is also available on Google Maps for mobile, so you can ask your passengers to check it out on your mobile device while you're on the go and make real time route changes based on the data.

One of the coolest parts of this new Google Maps feature is that everyone can play a part in helping other motorists make smart decisions based on traffic information. How? By crowdsourcing. If you have Google Maps for mobile running on your phone, have GPS enabled on the device, and choose to enable My Location, your phone will send anonymous bits of data back to Google about how fast the device is moving. When we combine that anonymous speed data with that of other mobile devices travelling on the road ways, across thousands of phones moving across a city at any one time, we can get an even better picture of live traffic conditions, and we share it with everyone for free in the Google Maps traffic layer. The more people that particpate the better - because traffic results get even more accurate for everybody.

Privacy protections were built into this feature right from the start. We only use anonymous speed and location information to calculate traffic conditions, and only do so when you have chosen to enable My Location on your phone. Scale provides further privacy protection: when a lot of people are reporting data from the same area, we combine their data together to make it hard to tell one phone from another. And even though the vehicle carrying a phone is anonymous, we don't want anybody to be able to find out where that anonymous vehicle came from or where it went — so we find the start and end points of every trip and permanently delete that data. If you'd like to stop your phone from sending anonymous location data back to Google, you can find opt-out instructions here. We announced this crowdsourcing of traffic data in the US last month - you can read more about it here.

Making Google Maps part of your morning routine could save you a stressful trip into the office, and perhaps help prevent traffic slow spots from becoming major issues by helping you and other motorists to avoid them. Here's to happier, safer motoring in Sydney, Melbourne, Brisbane and surrounding areas!


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It's a date!

by Ross Peter Nelson, Software Engineer, Google Calendar

Do you have an event you'd like to invite your readers to?  Thanks to Blogger Gadgets, this is now a piece of cake.  Click the Customize link in the toolbar, and go to the Layout tab.  There, you'll see the Add a Gadget link. The Event Gadget is currently one of the featured gadgets, or you can add it directly by clicking "add your own" and entering the URL http://www.google.com/ig/modules/calendar/socialevent/bloggerevent.xml.  You'll then be taken to a configuration page that lets you enter information about your event. Once you click Save, it will be visible on your blog for everyone to see.

The gadget allows your readers to indicate whether they are going to attend the event, and lets them see which of their FriendConnect friends will be there too. In addition, anyone with a Google Calendar account can simply click a link to have that event added to their Google Calendar.

You can add multiple events to your blog as long as you give each one a different title or ID, and we'll keep track of who's attending which one.

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

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You Might As Well Jump!

by Sean McCullough, Software Engineer, Blogger

It's time to announce another Blogger Birthday feature! Many users have been asking for an easy way to implement "Read more" links on their blog's index page. In fact, for years bloggers have been implementing "Read more" jump breaks themselves by manually editing their HTML --- a process that was complicated and error prone.

Today we are excited to announce our latest birthday present: Jump Breaks.

With Jump Breaks you can show just a snippet of your post on your blog's index page. Blogger will insert a "Read more" link to the full post page where your readers can keep reading.





There are a couple of ways to insert a "Read more" jump to your posts. If you use the new post editor (available on Blogger in Draft, or by enabling it via the Settings tab), you'll notice the "Insert jump break" icon in the editor's toolbar. Click this icon and the "jump break" will be inserted into your blog post at your cursor's position.



If you don't use the new post editor, you can still insert a jump break in Edit HTML mode by adding <!-- more --> where you want to position the jump break.



Want to change the "Read more" text to something more your style? No problem. You can edit the "Read more" text by clicking Layout and then Edit the Blog Posts widget.


One more note, the Jump Break feature does not change how your post appears in your feed. You can configure post feed options by going to Settings | Basic | Site Feed, and editing Allow Blog Feeds.

Update
: Users that have customized their Blog Posts widget or otherwise have highly customized templates: You may need to edit your HTML to enable Jump Breaks. First, back up your template, then follow the instructions at the bottom of this help article.

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

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One-click Blogging with BlogThis! Chrome Extension

by Chang Kim, Product Manager, Blogger

More and more of you are using Google Chrome (more than 30 million active users now!), and we want to let you know that a Blogger extension is included in the Chrome Extensions gallery. The BlogThis! Chrome extension is available now, one of several hundred extensions to be found in the Chrome extensions gallery.

Using the BlogThis! Chrome extension, you can start writing a blog post in one click. Whenever you are inspired by a web page you are looking at and want to blog about it, just click on the BlogThis! button on your Chrome toolbar, and the Blogger post editor opens up with a pre-populated link to the web page you were on. If you want to include any text in your post, simply highlight it before clicking on the BlogThis! button. Edit the post as you'd like, and publish it instantly or save it as a draft for future posting.


To try out the BlogThis! Chrome extension, first switch to Google Chrome BETA (if you are not already on that version), and install the BlogThis! extension by clicking on "Extensions" on your browser toolbar or visiting the BlogThis! extension homepage. Note: Extensions are only available for Chrome on the PC and Linux; Extension support on Chrome for Mac is under development.

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Recognising White Balloon Day

Today is White Balloon Day and we are proud to be partnering with Bravehearts to support White Balloon Day and 'break the silence’ on child sexual assault.

White Balloon Day, part of National Child Protection Week, is forging a movement for change in community attitudes to child sexual assault. Changing awareness changes behaviour, which helps to protect children everywhere.

To help build this awareness, we're pleased to support Bravehearts with a branded YouTube channel, to help them communicate their White Balloon Day message to the world and to get people involved in protecting children.

As Iarla wrote yesterday, this week is National Child Protection Week. We share a common approach to personal online safety with Bravehearts - empowering people with tools to manage their online experience, educating the community about staying safe online, and protecting people by working together. Both Google Australia and You Tube Australia are committed to making the internet safe and enjoyable for everyone and we believe that the protection of children is paramount.

Google offers a range of online safety resources (www.google.com/familysafety) and the YouTube Safety Centre (www.youtube.com/t/safety), which includes advice on flagging videos, keeping personal videos private, cyberbullying, spam, phishing, and protecting identity.

Donations to Bravehearts White Balloon Day can be made at any Bendigo Bank outlet around Australia. Official White Balloons can be purchased through Bravehearts White Balloon Day website.


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Recognising National Child Protection Week

This week is National Child Protection Week. And it's an apt time to have a refresher on how we here at Google approach safety online.

When it comes to online safety, Google's approach is to:
1. Empower people with tools to help them manage their online experience.
2. Educate people about how to stay safe online.
3. Protect people by working with law enforcement and industry.

We work closely with a network of child safety experts who advise us on how to promote safety and combat abuse in our products. As part of this, we offer a SafeSearch tool for users to remove unwanted content. We understand that many people don't want to have adult content included in their search results, especially when children are using the computer. Google has developed its own SafeSearch tool, which uses advanced technology to block pornographic and explicit content from search results. Users can customise their SafeSearch settings by clicking on the “Preferences” link to the right of the search box on Google.com.

Education is critically important. We strongly believe in promoting safe behaviour and prohibiting illegal content and abuse in our products. We have an online safety resource, Tips for Online Safety (www.google.com/familysafety), which offers resources for families on how to use Google safely, and quick links to tools like SafeSearch; and the YouTube Safety Centre (www.youtube.com/t/safety), which includes advice on flagging videos, keeping personal videos private, cyberbullying, spam, phishing, and protecting identity.

We work together with law enforcement and industry. We use databases from designated organisations to remove websites containing child sexual abuse images from our search results. And if we discover child pornography or are made aware of it, we respond quickly to remove and report it to the National Center for Missing and Exploited Children (NCMEC) or the appropriate law enforcement authorities.

Google cooperates with child safety investigations, and has a legal team devoted to this effort 24 hours a day, 7 days a week. We respond to thousands of law enforcement requests for assistance, and hundreds of subpoenas, each year. We also provide training and technical assistance to law enforcement officials investigating online crimes against children through forums such as the Internet Crimes Against Children (ICAC) National Conference and the Virtual Global Taskforce (VGT).

By working together, and providing quality education, we can all enjoy a happy experience online.


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What is your wish for Australia?

Earlier this year we announced the second ever Doodle 4 Google initiative for Australia, which invites Australian school children to creatively express their wish their Australia by 'doodling' their own version of the Google logo.

Well over a thousand schools across the country registered to take part in the program. From 32 finalists Australian judges will select one lucky student's artwork to be displayed on the Google homepage for one day in 2010, and they'll also win $10,000 worth of technology equipment for his or her school. Google has already received hundreds entries from every state and territory in Australia.

The winning entry will be determined by Australian artists Anne Geddes and Ken Done as well as humanitarian Hugh Evans, on the basis of artistic merit, creativity, how well their idea is communicated and the supporting statement which explains the student's wish for Australia.

Most registered schools have now completed their 'Doodle 4 Google' workshops and some fantastic artworks have been filtering through to Google's HQ.

Samantha Metcalf, a teacher at Dryandra Primary School in Mirrabooka, Western Australia, had a wonderful time helping her students with their doodles.

Dryandra Primary School is a multicultural school with students from different backgrounds, who all have a unique 'wish' for Australia. Dryandra School's doodles are a celebration of Australian diversity and also an expression of hope from the young artists' minds.

The beautiful illustration below was drawn by Sarah Al-Khafaji, expressing her wish for peace, love and happiness for Australians.


"My Wish for Australia: Is that everyone will be hand in hand, no fighting, no wars just everything peaceful, friendly, happy together and I want nature to stay too," is how Sarah described her beautiful work.

To view past winners, visit http://www.google.com.au/doodle4google. And check out some more pictures below of the class at Dryandra Primary School hard at work on their creations.







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Government 2.0 on the web groove train

In June Lindsay Tanner (the Minister for Finance and Deregulation) launched the Govt 2.0 Taskforce. The Taskforce, made up of technical experts, policy experts, and entrepreneurs, is going full steam ahead. It's charged with accelerating Government onto the web groove train and driving open access to publicly funded information. The Taskforce's blog has already generated a lively and intelligent debate around a host of important issues. Alan Noble (our head of engineering) is a member of the Taskforce and his initial aims for the taskforce are here.

At Google we're strong believers that information is more powerful when it's set free. It's great to see the gathering momentum of moves in Australia to free up government-held information and embrace the web.

In July the Taskforce produced an Issues Paper which asks for input from the public on how to build a pro-disclosure culture within Government and how best to approach the greater release of government information. We submitted a response to the Issues Paper which outlined the following points:

We strongly endorse the Paper's proposal to change the policy and culture of Federal Government and its agencies to ensure that Government-held information is made available more easily to everyone; it's a strategic resource, created or collected at the expense of taxpayers. Our view is that this information should be released quickly, in full, in multiple (open) formats and leveraging available technology solutions (e.g. Sitemaps), under permissive and transparent licence terms (such as a Creative Commons licence), and generally for free.

Government-held information should also be released primarily in raw form. Government should not try to add value or create "retail" consumer experiences - "wholesale" release of data will be quicker, cheaper and more effective.

Of course, not all information held by government is appropriate to be released. There must be certain restrictions for protection of national security, privacy, the formulation of policy within Government, and commercial confidentiality.

The Issues Paper raises the idea of creating a central point of entry for accessing Government data (the data.gov model). On this issue we draw on Alan Noble's second Taskforce blog about data.gov lessons from the open source world, which uses an analogy from Eric Raymond on the risks associated with “a huge, ambitious, centralised undertaking” or “cathedral” versus a more decentralised “bazaar” of agency sites that “is flexible and economical and supports evolutionary change". While we believe the two can work together, our view is that Government should not delay releasing data by cathedral building.

Driving this change in how government information is perceived and used will require a significant change of culture within Government. Actually using communication and collaboration tools, being active participants in the online community, and relaxing the rules (and mindsets) to allow this - will certainly help drive this process. We call this the web groove train. We'd like to see Government jump on board.


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Digital Now heads to New Zealand

With technology blurring the traditional boundaries between PR, advertising, research, and media targeting, marketers are operating in an increasingly complex - and exciting - world. It's forcing marketers to really consider the meaning of being integrated.

In June we got together leading thinkers from Australian agency groups to host Digital Now Australia, to help marketers think about how to make the most of the digital revolution. The events were attended by 250 people in Sydney and 130 in Melbourne.

Now, we're bringing Digital Now to New Zealand. In Auckland, next month, we're getting together with Y&R, G2, Hill & Knowlton, JML Communications, TNS and Research International to explore the latest trends and insights addressing how marketers can best operate in this new world. Digital Now New Zealand 09 will feature presentations from experts as well as case studies that will help marketers navigate the fundamental change the web has made to the way we think, act, and build brands.

The Google presentation will take a look at a consumer engagement framework, with the aid of case studies of specific campaigns, examining how marketers can engage with people through a combination of traditional and digital media. And in this and other presentations, attendees will get access to cutting edge behavioural analysis of why people do what they do online.

We hope all interested Kiwi marketers will join us in Auckland on Tuesday, September 22 - see www.digitalnownz.co.nz for more details.


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Earn Charity Donations on Blogger with SocialVibe

Guest Post
by Joe Marchese, SocialVibe CEO

In honor of Blogger's 10th anniversary, we are excited to announce that you can now use your blogs to create positive, measurable social change. By adding the SocialVibe gadget to your blog, you'll be turning brand dollars into real charitable donations for the cause of your choice. The World Wildlife Foundation, Nature Conservancy, DonorsChoose, Invisible Children, and Charity:Water are just a few of the great charities you can support on Blogger.

Once you install the SocialVibe sidebar gadget on your blog, money will be earned for charities every time readers engage with the gadget (e.g. rating a Showtime video clip). You can switch your cause and sponsor as often as you like, and receive regular updates from your charity about goal progress and impact. Thus far, SocialVibe has been able to raise over $500,000 for charities, and we know the Blogger community will be able to significantly increase this amount. In fact, we are setting a goal for the community to raise $50,000 before the end of the year (and remember, you don't raise money by taking money out of your pocket—or your audience's—but rather by getting your readers to engage with your SocialVibe gadget).

Adding the gadget is easy. Here's the low-down on how you can use your blog to make a big impact:

Step 1 - Add the Gadget

From your Blogger dashboard, click the Layout tab. Then, click the Add a Gadget link and click on "Featured", then select SocialVibe. (If you don't see it in the Featured gallery, follow this link, or click "Add your own". In the textbox, add the URL http://www.socialvibe.com/s/blogger/gadget.)

Step 2 - Configure Gadget
Here's the fun part. Choose the cause you want to support from the drop-down list. If you want to customize the size and title, you can do that here as well, and you'll see a preview of your gadget underneath. When you're satisfied, click Save.

Congratulations, your gadget has now been added to your blog! Your readers can help you earn for your cause by engaging with your gadget, and will even have the chance to leave you comments and add a SocialVibe gadget to their own blog.

The yellow overlay you see on your gadget is only viewable by you, the blog owner. Click on the link in the overlay to create a SocialVibe.com account and earn even more charity donations by adding it to other networks such as Facebook, MySpace or WordPress.

With SocialVibe, the Blogger community can pool our individual influences to create positive change in the world. Never before has making a positive social impact online been this easy.

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

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There's an app for that!

We're very happy to announce today that Blogger now has a home on the iPhone. The team behind BlogPress (a popular app already available in the iPhone App Store) decided to build a free version of BlogPress just for Blogger users to celebrate Blogger's 10th birthday. BlogPress Lite packs many of the great Blogger features you have come to know into a simple yet powerful mobile application for blogging on the go.

Rich-text WYSIWYG editing, image uploads, labels, configurable settings, and auto-save are among the many features that are part of BlogPress Lite, as well as a handful of other optimizations for the iPhone experience. Landscape editing mode is supported and will feel very familiar for iPhone users, and blog posts are automatically saved when you have an incoming call—you won't have to ever worry about losing a post.


We're grateful to the team at InfoThinker for adding to the birthday "party." The app has been submitted to the App Store and should be available shortly. (We'll update this post when we see it.)

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

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