Online advertising is an increasingly important part of Australian businesses' marketing mix.
In 2008, we launched an Online Marketing Challenge to give students the chance to experiment with the medium and empower small local businesses to harness the power of the web to attract more customers.
The response to last year’s Challenge was so overwhelming that we decided to make this an annual competition. Giving students direct experience of online marketing whilst they are studying is a great way for Universities to provide students with direct practical skills they can use on graduation. Whether they find a job in marketing, accounting or retail, or set up their own business, graduates can all benefit from understanding online marketing.
The 2009 Google Online Marketing Challenge is now open. It's a global online marketing competition that is open to any higher education institution, anywhere in the world. To find out more or to register your team, visit the 2009 Challenge website.
1650 different teams across 47 different countries took part in 2008, pitting their wits against one another to further develop and maximise returns for real world local businesses' online marketing strategies.
Using free $200 vouchers to spend on Google AdWords, each student proposes and implements a campaign for their chosen local business, makes tweaks and then final recommendations at the conclusion of a three week competition period.
Full details on 2008’s winning teams and finalists can be seen here.
Last year, a team from the University of Western Australia was the global winner. We're hoping Australia can go back-to-back this year!
Recently, the 2008 Asia Pacific regional winners – from the Australian Graduate School of Management, and two regional finalists – The National Kaohsiung University of Applied Sciences (Taiwan) and The National Taiwan University – visited Google's headquarters in Sydney for the Regional Finalists' retreat. For many students, it was their first visit to Australia and a chance to compare approaches, discuss strategies with online marketing optimizers at Google and gain some insights prior to the 2009 Challenge.
For us at Google, it was immensely gratifying to meet these students and hear them speak of the enthusiasm and benefit they received from competing. In fact, one of our winners had to leave early for a job interview, and it was fantastic to hear that his Challenge experience is helping him in his quest to find a job!
We hope lots of Australian students from across different academic disciplines will get involved in 2009. Good luck!
Posted by Will Blott, University Programs Manager
In 2008, we launched an Online Marketing Challenge to give students the chance to experiment with the medium and empower small local businesses to harness the power of the web to attract more customers.
The response to last year’s Challenge was so overwhelming that we decided to make this an annual competition. Giving students direct experience of online marketing whilst they are studying is a great way for Universities to provide students with direct practical skills they can use on graduation. Whether they find a job in marketing, accounting or retail, or set up their own business, graduates can all benefit from understanding online marketing.
The 2009 Google Online Marketing Challenge is now open. It's a global online marketing competition that is open to any higher education institution, anywhere in the world. To find out more or to register your team, visit the 2009 Challenge website.
1650 different teams across 47 different countries took part in 2008, pitting their wits against one another to further develop and maximise returns for real world local businesses' online marketing strategies.
Using free $200 vouchers to spend on Google AdWords, each student proposes and implements a campaign for their chosen local business, makes tweaks and then final recommendations at the conclusion of a three week competition period.
Full details on 2008’s winning teams and finalists can be seen here.
Last year, a team from the University of Western Australia was the global winner. We're hoping Australia can go back-to-back this year!
Recently, the 2008 Asia Pacific regional winners – from the Australian Graduate School of Management, and two regional finalists – The National Kaohsiung University of Applied Sciences (Taiwan) and The National Taiwan University – visited Google's headquarters in Sydney for the Regional Finalists' retreat. For many students, it was their first visit to Australia and a chance to compare approaches, discuss strategies with online marketing optimizers at Google and gain some insights prior to the 2009 Challenge.
For us at Google, it was immensely gratifying to meet these students and hear them speak of the enthusiasm and benefit they received from competing. In fact, one of our winners had to leave early for a job interview, and it was fantastic to hear that his Challenge experience is helping him in his quest to find a job!
We hope lots of Australian students from across different academic disciplines will get involved in 2009. Good luck!
Posted by Will Blott, University Programs Manager
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