New Transparent Navbar Styles

by Talin, Software Engineer, Blogger

As a blog author, you've probably spent more than a little time getting exactly the right "look" for your blog. A blog is an outlet for creative expression, and how your blog looks says as much about you as what is written on it. And we at Blogger are committed to giving you the tools to make a great-looking blog.

The Blog*Spot navigation bar ("navbar") is one area where we realized that there was some room for improvement. Our four traditional color scheme choices — Blue, Black, Tan, and Silver — are somewhat limited, especially if your blog's background color is lime green or hot pink.

That's why we have added two new color schemes — "Transparent Light" and "Transparent Dark." These new color schemes take advantage of the ability of modern browsers to render transparency (a technique known to web designers as "alpha blending"). This allows the navbar background to blend together with your blog's background color and pattern. The "Transparent Light" color scheme has a semi-transparent white background, producing subtle pastel colors, while the background of "Transparent Dark" is a semi-transparent black that produces a shaded look.

In addition, we've simplified and slimmed down the look of all the navbars, so that they will be more likely to harmonize with the aesthetics of your blog.

To enable the Transparent Light or the Transparent Dark navbar, go to Layout | Page Elements, then click Edit next to the navbar widget:



We had a lot of fun adding this feature and hope you like it too. Try it out!

Read More Here...

Street View update coming to Australia

Back in August last year, we brought Street View to Google Maps in Australia - helping Aussie Internet users to view and navigate 360 degree street-level imagery of our beautiful country's cities, towns, regions and remote areas.

Since then, Street View has been one of our most used and talked about Google Maps features - having been integrated with real estate sites, appeared in news stories, and used to help both Australians and visitors plan their trips around the country.

But Street View is most useful useful when the imagery is up-to-date and reflective of what you'd see if you visited an area in person ... which is why we're sending the Street View fleet back out on the road.

Starting from next month in Sydney, Melbourne, Brisbane, Canberra, Adelaide, Perth and parts of Tasmania, we'll be doing our best to cover as many of Australia's public roads as we can during this summer. So if you're in the right place at the right time, you might spot one of our clearly marked Street View cars (like the one below) in your neighbourhood.


We also work hard to improve our products as much as we can, and so the images we're collecting this time will be crisper than before - making Street View even more useful when using it to find that restaurant you've forgotten the name of, or when reading street signs on Street View when following driving directions in Google Maps. It will also make our face-blurring technology even more accurate, because faces and license plates will be easier for our blurring technology to recognise.

You can see an example of what we're talking about by checking out the latest Street View imagery collected in Canada ... look at the remarkable fine detail of the stonework on the beautiful Basilique Notre-Dame.


View Larger Map

The new Australian imagery will be available sometime within the next year, and while we don't have a more specific timetable to share right now, we'll be sure to keep you updated on this blog. And in case you were wondering ... unfortunately we can't let you know exactly when we'll be in your street, because it's such a large project and would be too challenging to coordinate. You'll just need to keep the lawn mowed for the next few months! However, you can see what general areas we're in at this site.

If you're ever uncomfortable with an image that appears in Street View, whether in the existing imagery or in the new imagery once it launches, it's a simple matter to have it blurred or removed - simply click 'Report a Problem' at the bottom of any image, and follow the easy steps.

We do have one more Street View update to share, and that's in relation to our policy around storage of Street View images. We retain Street View images on our databases so we can do things like improve our blurring technology, and check our maps against the images so that we don't give you bad driving directions - for example, checking to see if a street has 'no entry' signs.

We announced earlier this month that we will permanently blur images that we retain for internal use within one year of their publication on Street View. This means that, long term, the only copy we keep will be the one in which faces and license plates are blurred. We think one year strikes a good balance between protecting people's privacy and our ability to reduce mistakes in blurring, as well as use the data we have collected to build better maps products.

Stay tuned for more updates over the coming months, and in the meantime, why not use Street View to find a great location for your upcoming summer holiday? I think this spot will do me just fine ...

Posted by Andrew Foster, product manager

Read More Here...

More, more, more real estate in Google Maps

Since we announced a real estate search feature on Google Maps in Australia back in July, we've been working steadily to make it even easier for Australian home buyers and renters to use. At the same time, Google Maps has continued to evolve and improve, and become an even more useful tool for online real estate searching. Here are a couple of things you can look out for next time you visit Maps.

First up, we've made it easier to find real estate listings. Now, you can simply click "Real Estate" from the 'More' button on the top right of any map on Google Maps to discover listings. From there, it's a simple matter to refine your search using the left hand panel - price, bedrooms, bathrooms, and so on. Of course, you can still pan the map and it'll automatically update with more listings.


You'll also notice that Google Maps is now showing even more information about an area as you pan around and zoom in. There are small icons on the map showing the names and location of businesses and prominent features of the neighbourhood. This means that during your home search, you'll be able to tell at a glance just exactly what shops can be found down the road from where you're looking, all without typing!

Finally, we've made it easier to layer your searches over each other. If you're looking for a new place near a primary school, start by searching for "primary school". Then click More, Real Estate to see all available properties nearby overlaid on the same map. Refine your search, and find that perfect 3 bedroom apartment in walking distance of a school.

Of course, these aren't the only resources available for your new home search. You can use Street View on Google Maps to check out the neighbourhood before driving to an open home; use driving directions to find out exactly how to get there; and transit information to work out what your new commute might be if you went ahead and moved house.

We've also been working with a number of organisations across the real estate industry to make even more current real estate listings searchable on Google Maps. You can now find listings for rent and sale from many of the major real estate franchise groups including Ray White, LJ Hooker, First National, Harcourts and Raine & Horne.

Good luck compiling your open home lists today - here's to a fruitful weekend of real estate searching!

Posted by Andrew Foster, product manager

Read More Here...

Make your vote count for Doodle 4 Google!

We've already received thousands of votes for Doodle 4 Google 2009, but if you haven't voted yet, you'd better be quick - voting closes this Friday, 30 October.

Doodle 4 Google asked Australian students from Years 1 through 10 to transform the Google logo to reflect their 'wish for Australia'. We've seen everything from alternative power, to continuing sporting success, to more friendship in schools - it's been incredible to see what young Aussies hope for our country, and the standard of entries has been truly high.

From the thousands of entries received, we picked a long list of 320 entries, from which our judges, Ken Done, Anne Geddes, and Hugh Evans, selected the top 32 to go up for public vote. After voting closes this week, we'll be flying all 32 finalists to Sydney for the grand final event on 10 November, when we'll celebrate the achievements of our top 32, announce our age group winners, and invite Google's original Doodler Dennis Hwang to select the overall winner whose doodle will feature on the google.com.au homepage on Australia Day in 2010, to be seen by millions of people around the world.

We'll post all of the details here so make sure you check back to find out which doodles Australians have voted their favourite. But first we want your vote! Head to www.google.com.au/doodle4google to have your say...

Posted by Katharina Friedrich, Doodle 4 Google team

Read More Here...

Promote your videos on YouTube and across the Web

There are now 20 hours of video uploaded to YouTube every minute, which means it's no easy task to find the right audience for your video. How does a new band build a fan base and get buzz for their new single? Or how can a top brand test the effectiveness of new ad creative on YouTube? Not every business or video creator can rely on the word-of-mouth that turned Nike's video of Kobe Bryant jumping over an Aston Martin into a worldwide sensation. Sometimes people need a little help discovering what's new and relevant to them.

Today we're launching Promoted Videos, a way to place your video on related pages on YouTube and across the web. It's an advertising program that anyone - from an everyday user to a major brand advertiser - can use to help people discover their video. Promoted Videos will help you find a relevant audience wherever they are on the web, whether it's searching or watching videos on YouTube or browsing across Google's network of publisher sites.

Like Google AdWords, Promoted Video campaigns are targeted by keyword and priced on a cost-per-click basis. Starting today, you can also buy Promoted Videos directly in AdWords, which means it's easier than ever to run your campaigns and drive traffic to your videos. You can place your bids, select where you'd like your videos to appear (on relevant YouTube search results pages, video watch pages, and Google's publisher network), and set daily spending budgets all within the AdWords interface. Our aim is to provide a single destination for your overall Google ad buy, as well as give YouTube advertisers new to AdWords access to additional campaign tools.



We know that many of you want your viewers to visit your website after watching your video, so we've built Call-to-Action overlays into Promoted Videos. Advertisers will be able to add a clickable overlay to their Promoted Videos, allowing them to drive viewers to a website off YouTube. This means you can track the performance of your video and whether your viewers are converting into customers.

We hope that Australian partners of all sizes will take full advantage of this opportunity to grow their audience here and around the world. Visit adwords.google.com.au to get started today or sign up for a webinar to learn more.

Posted by Jay Akkad & Matthew Liu, YouTube Product Managers

Read More Here...

The Next Chapter

As we close the chapter on the first ten years over here on Blogger, the team couldn't be more excited about the possibilities that lie ahead over the next ten. And while we've got some great things planned already, we know that the ideas and passion of the Blogger community will inspire us further. So in that spirit, we're going to once again ask for some help writing out the next chapter of Blogger. Only this time, we mean it quite literally :-)

We'd like you to take a second to think about where Blogger is today, and then where you'd like to see it in the future. What are some words that come to mind? How would you describe it?

Specifically, we're looking for six adjectives—three to describe the present, and three to describe hopes for the future. And when you've come up with them, please take a second to let us know what you are thinking. Once we've heard what everyone has to say, we'll follow-up here to share the results.

Once again, we really do appreciate your words!

Read More Here...

Unleashing creativity through AWARD School

I'm excited we announced a partnership with Google and AWARD School. Google is the new principal sponsor of AWARD School Australia and New Zealand, a 12 week course which teaches copywriters and art directors how to create big advertising ideas.

At Google, we're great believers in the power of technology to empower creativity. There's fantastic creative talent in Australia and New Zealand and the opportunities for this community on the web are vast. I'm delighted to work with AWARD School which has such a long history of nurturing the generation of creative ideas.

Back in August this year, we started exploring what happens when technology meets creativity at Creative Sandbox in Sydney. We're seeing agencies like 303 Group push the boundaries of creativity to deliver awesome results for Harley Davidson on YouTube recently.

I look forward to seeing what the next generation of creative talent in Australia and New Zealand surprises us with.

AWARD School applications open in January 2010. To register and for further information visit www.awardonline.com


Posted by Guy Gibbs, Head of Agency Relations

Read More Here...