Well, we've started holding webinars for our advertisers, to provide further information and training in how to make the most of AdWords (Google’s online advertising program), which you can enjoy from the comfort of your own armchair (or, more likely, your desk).
Our first webinar, "Introduction to Optimisation" was held in June, and saw hundreds of advertisers sign up. (Optimisation refers to the ability to make changes to your keywords, ad text and account structure in order to maximise the effectiveness of your online advertising). Advertisers heard from one of our local optimisation experts who presented tips and tricks for making online advertising campaigns perform better. Two of our AdWords team members were also on hand to respond to advertiser questions via chat throughout the webinar.
If you're interested in our upcoming webinars on all sorts of advertising-related topics such as Analytics, AdWords Editor and other AdWords topics, click here for a calendar of events.