JFGI!

One time, I asked my older brother something,then he just said to me, "JFGI!"...

JFGI???..

JFGI is a "new" computer terminology which mean JUST FUCKING GOOGLE IT! ...yes it is! ツ


I'm already using this term when someone is asking me but only if his/her question is something stupid. ツ

you can also use the term STFW - Search the fucking Web
or GIYF (if you are polite) which means Google is your friend... ツ

Any question? JFGI! =P

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You cannot innovate without failure

Australia has had mixed success when it comes to being a nation of innovators. A recent federal government report concludes that while Aussies are great at incremental innovation - which primarily means adapting overseas innovations - we fall behind when it comes to creating our own opportunities and bringing new things to an international marketplace.

Our bias towards incremental innovation is nothing to be ashamed of. Australia's resource and agricultural industries are some of the most competitive in the world due to our ability to improve existing technologies. And despite our country's size, we are blessed with the people, education and capital to foster success. So if it is not resources that are holding us back, is there something about our culture that discourages that big-picture thinking?

From my experience, what may be holding us back from innovation is our attitude towards failure. It might sound counterintuitive, but big innovation and failure are intimately intertwined. Any innovation is essentially a market experiment and as with any experiment, it carries considerable risk and high failure rates. Innovators in America, and particularly Silicon Valley, understand this only too well.

“A distinguishing characteristic of the US economy, of US culture, if you like, is failure is never permanent. You're not kicked out of the game,” said Harvard professor and an expert on entrepreneurialism, Bill Sahlman.

“As a matter of fact, if you are part of a failed venture, as long as you didn't lie, cheat or steal, you're considered 'experienced'.”

While Australians are comfortable with success, we do not do so well at embracing failure. Australians can be harsh on entrepreneurs who try and fail. For example, business people who lead failed companies are too often tainted with innuendo of wrongdoing, even if there is no proof of doing so. The moral taint of trying and failing in Australia is high, and because you cannot innovate without failure, many great ideas do not even get off the ground.

Recently, I was asked to fill a questionnaire in order to join an Australian advisory board. Of the 10 questions I was asked, there were multiple ones about whether I was involved with any companies that had gone into bankruptcy or receivership. Having spent years in America where being part of a dot-com bust was worn as a badge of honour, the contrast in having to disclose bankruptcy or receivership like a criminal record, rather than as an opportunity to talk about experience, was stark.

In that environment, why would would any Australian university graduate want to pursue a start-up and risk a career that has not yet even begun? As a culture we need to embrace failure as much as we embrace success.

The publication of Steve Jobs' biography revisits the time when he was pushed out of Apple - a company he co-founded. It was no doubt a difficult time for the entrepreneur, but instead of being tainted by this perceived failure, he was able to use that experience to move on and eventually rejoin the company, building it into the success it is today.

If you look into the history of many innovators - past and present - you will often find similarly rich examples of failure being a pit stop on the way to great success.

At Google, an appetite for failure is built by the way we do things. We are in an incredibly competitive industry and you need to keep innovating or you will become irrelevant to users and the market. How we deal with that it is through our culture of innovation, staying agile, taking risks, tolerating failure and learning from every mistake.

Google Wave, a product that tried to reinvent the way we collaborate, was developed by the Australian engineering team. While it didn't work out as a standalone product, the experience gave us a new understanding of how people use technology to collaborate. Many of the features we developed for Wave can be found in other Google products today.

Failure doesn't have to be expensive, it can be cheap and fast. At Google we have a saying: “Fail fast and iterate.” This is something we need to train all entrepreneurs to do. This creates an environment where people are encouraged to tackle large problems and take those big bets. If you have a work culture where bringing your mistakes to the table every week is a normal thing to do, it feels less like failing and more like learning.

The upside is that it has never been a better time to innovate. For Australians, the internet has made the tyranny of distance almost irrelevant and opened up a global market for our ideas.

Last month Julpan, a company founded in New York by an Australian-educated engineer, was bought by Twitter for an undisclosed sum. The fact that the company was only one-year-old shows how great ideas can quickly have enormous reach. While there are other reasons why start-ups like Julpan choose to head abroad rather than stick around and grow locally, they all point to a less than optimal culture on innovation.

Australia has the smarts to become a hotbed of innovation. We just need to create an environment where it is OK to take the risk.

Originally posted as an SMH opinion piece.

PS: I chose this image for this post because I think these words are good advice for any entrepreneur.

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Creative Australia is online

Today, any Australian with a little motivation can create content and upload it for global distribution. For the first time in history, we all have a global broadcast platform at our fingertips: the internet.

The ability to broadcast ourselves, as individuals, was far, far out of reach for most of us for a long time. But today is a very different reality. So have you ever wondered what Aussies are doing, now that the tools of content production and distribution are in their hands? We have. So we got together with others in the digital space to take a look at just that.

Together with ninemsn, Yahoo!7, AIMIA, the Games Developers Association of Australia and the Interactive Games and Entertainment Association, we identified some examples of creative Australians producing great content for online distribution. This showreel includes just some of them like video blogger Natalie Tran, Christiaan Van Vuuren (better known to the YouTube audience as “The Fully Sick Rapper”) and like Keith Loutit’s time-lapse work.

Digital platforms are witnessing an incredible growth in the number of talented Australians producing content. Together, they are getting Australian stories out to Aussies and the world.

Posted by Ishtar Vij, Policy Counsel, Google Australia

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Pure and proven cloud architecture

This is a cross-post from the Official Enterprise Blog.

Editor’s note: This post is part of a series that explores the top ten reasons why customers trust Google with their business data. A complete top ten list can be found here.

When users think of Google Apps, they often think of their Gmail inboxes or collaborating on documents in real time with others. They often don’t think of what’s going on behind the scenes. Our cloud computing data centers offer our customers scalability and reliability across all of our products and websites, supporting millions of businesses on Google Apps and over 1 billion Internet searches every day. Our pure and proven cloud offers Apps customers significant data protections that would be hard for those customers to achieve on their own. It’s also the infrastructure that we use to run our own business.

As we’ve grown, we’ve developed an expertise around building data centers and protecting the data stored in them. The machines in the data centers that run our applications are built to our own specifications, including ones focused on security. The hardware is limited to what is necessary for the applications to run, and eliminates unnecessary components such as peripheral connectors or video cards. Similarly, the software that we run on the machines is a specialized, stripped-down version of the Linux operating system leaving out any unnecessary software code such as device drivers. This approach helps provide a computing environment that is less prone to vulnerabilities, compared to typical on-premise, so called “private cloud” or hybrid IT environments.

The services we offer are first and foremost Internet-based applications and platforms. We were born on the Internet, not on a single computer or server. We have published some of our core underlying technologies such as BigTable, the SPDY protocol, Google FIle System (GFS) and MapReduce. The last two of which have gone on to inspire Hadoop, the Apache open source framework that underpins many leading cloud or big data applications. Googlers Luiz André Barroso and Urs Hölzle even wrote a mini-book about some of Google’s approaches, entitled “The Datacenter as a Computer: An Introduction to the Design of Warehouse-Scale Machines”.

Lots of users leads to lots of network traffic that allows us some significant advantages in terms of security. For instance, the spam filtering in Gmail gains rapid visibility into emerging and evolving spam and virus threats, which in turn helps us to block the vast majority of them. This kind of large scale Internet infrastructure also typically provides better protection from denial of service type attacks. It also puts us in a position to spot malicious traffic and help protect users from malware.

Unprecedented global scale would not matter without the ability to reliably deliver business critical services. That is another powerful feature of Google’s technology and process discipline. We’ve built our platform to withstand expected hardware failure, relying on software and highly automated processes in order to support a 99.9% uptime SLA that has no maintenance window. In 2010 Gmail uptime was 99.984% and we are over 99.99% for the first half of 2011. This is an approach you fundamentally can’t take with traditional on premise IT systems.

Running data centers at this kind of scale takes energy, but as a carbon-neutral company we strive to use as little as possible - in fact, our facilities use half the energy of a typical data center. You can read more about our efficiency efforts and our approach to purchasing renewable energy.

In just the 4.5 years I’ve been at Google, I’ve seen quite a few generational changes in the kit we run, be it “simple” things like sheet metal for servers to something more complex like our motherboards, or something even more fluid and complicated like our various software layers. Through all those upgrades, build outs, and migrations, the focus on reliability remains. This is something that keeps me coming back to work day after day, and drives me to help others understand the value we can add to protecting their data and powering their businesses.

Posted by John Collins, Senior Global Trust PM, Google Apps

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The Internet and the future of work

When Deloitte Access Economics gave us the results of their research on the impact of the Internet on the Australian economy, I turned directly to the section on “The Impact of the Internet on Businesses”. In the Google Enterprise team, we see every day that the Internet has transformed the way businesses operate. But I was curious to see the numbers around how it’s transforming how people work.

I’d also heard the Australian Government’s goal of doubling the level of teleworking in the Australian economy by 2020 -- a call that was repeated this week at Telework Sydney by Minister Stephen Conroy. He said that the internet promises to transform “who is able to work, when you can work, where you can work and how you can work” -- with huge benefits to both employers and employees. This vision becomes a reality with the rollout of high speed broadband access to all Australians.

According to the Deloitte Access Economics report “The Connected Continent,” more than 40% of businesses surveyed report that the internet has already impacted the ability of their staff to work remotely and enables flexible working arrangements.

This is a good solid number and not a surprise. But that still means that well over half of businesses may not be taking advantage of the combination of high speed broadband access and cloud-based applications that can make a big difference to how their teams work -- and live.

If you want to give team members a day a week to work from home, you can still keep productivity high and hassle-free. You can sit down and collaborate on a document together easily, without the hassle of emailing attachments back and forth and forgetting who has the latest version. With Google Docs, you can see your teammate making changes right on the screen -- the words are literally appearing and changing before your eyes. Internet-based applications are also making the smartphones and tablets that many of us have much more useful; you can easily get to your mail, documents, and calendar even when you’re not at your desk.

And then there’s the fact that it’s hard to convince Aussies to move cities. If your dream employee lives in Melbourne and you can’t convince them to move to Sydney, you now have a lot more effective (and cost-effective) tools that make it easy to build team bonds across distance. Video technology keeps getting easier to use, so remote employees don’t have to miss the team bonding. We’ve built video chat right into Gmail so it’s always easily at hand. At Google we hop on and off video chats all day -- even with people in the same office -- to get that extra connection of face to face conversation.

At Google, we’re going to keep making our tools for team collaboration even better. And as high speed broadband access becomes a reality across more of Australia, these new ways of working are going to become the norm, not a nice to have. Are you ready to embrace this new way of working?

Posted by Stuart McLean, Enterprise Sales Lead, Australia and New Zealand

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The Connected Continent: how big is the Internet in AUD?

The Internet’s always been easy to measure in terms of users, bandwidth or time. Working out how all those things add to the national bottom line is surprisingly hard. (Imagine trying to quantify the economic impact of the steam engine or electricity when those inventions were in their earliest days.) Given that the Internet is shifting every industry into a different gear, we decided to give it a shot. We asked Deloitte Access Economics to take an in-depth look at what the Internet is actually bringing to Australia in economic terms.



Deloitte’s report “The Connected Continent,” the first of its kind in Australia, finds that the Internet contributed 3.6% of Australia’s GDP in 2010. That’s the same as Australia’s iron-ore exports. The report digs into which businesses and industries use the Internet and tries to put a dollar figure on how much Australians get from the Internet. Here are some of the key findings:

• Australia’s Internet economy is likely to grow by $20 billion over the next five years, to roughly AUD$70 billion -- this is a 7% growth rate, which is twice as fast as the forecast for the rest of the economy.
• Productivity increases in businesses and government enabled by the Internet are estimated to boost GDP by around $27 billion in 2011.
• Households benefit from Internet use in the form of added convenience and a greater variety of goods and services; this is estimated to be worth an additional $53 billion, only some of which is reflected in GDP statistics.
• Every business in a small-business survey used the Internet to some extent, but only half had a website.

It’s clear from this research that Australia’s main industries are rewiring themselves around the Internet, and that a healthy digital economy is crucial to our future. But how did the Internet grow to be as large as our main commodity export? The answer is that the Internet boom is one that every business in Australia is contributing to. These days, every business in Australia is an Internet business. They might not realise it yet, but those that do are reporting huge benefits. Aussie Farmers Direct now generates over $100 million a year by selling fresh food online. Or take AuctionsPlus, which sold 2.2 million sheep via an online auction process to farmers at home and overseas last year.

The report is the latest in a series of reports sponsored by Google that try to measure the impact of the Internet. It also follows a research report from McKinsey that found that the Internet economies of the G-8 and Brazil, India, China, South Korea and Sweden accounted for 21% of GDP growth over the past 15 years.



The full report is available at www.connectedcontinent.com.au.



Posted by Nick Leeder, Managing Director, Google Australia & New Zealand

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Want to win an Anita Borg Scholarship?

Dr. Anita Borg devoted her life to revolutionising the way we think about technology and dismantling the barriers that keep women and minorities from entering the computing and technology fields. In honour of Anita's vision, we established the Anita Borg Memorial Scholarship in 2004, awarding scholarships to women who share her passion for technology. Once again, Google is proud to announce the Google Anita Borg Memorial Scholarship in Australia and New Zealand.



Scholarships will be awarded based on the strength of candidates’ academic background and demonstrated leadership. A group of female undergraduate and graduate student finalists will be chosen from the applicant pool. Each scholar recipient will receive a $5,000 AUD scholarship towards the following academic year. In addition all finalists and scholarship recipients will be invited to an expenses-paid networking retreat to be held at Google’s Sydney Engineering centre.

Who can apply?

Applicants must satisfy all of the following criteria to be eligible:

• Be a female student at an Australian or New Zealand university who has completed one or more years of a Bachelors degree with at least one year of study remaining, whether as part of a Bachelors or postgraduate degree.
• Be enrolled in full-time undergraduate or postgraduate study at an university or equivalent tertiary institution (please see FAQ for details) in Australia or New Zealand for the following year.
• Be studying Computer Science, Software Engineering, Informatics, or a closely related technical field.

Citizens, permanent residents, and international students are eligible to apply. Past applicants and finalists are also encouraged to re-apply. If you have any questions, please email anitaborgscholarsanz@google.com.



For further information on this scholarship and how to apply, check out www.google.com.au/anitaborg .

Deadline to apply: July 31st, 2011.



Thank you for your support and good luck to applicants!

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Net speed the key to transforming lives

The web enables access and community at the touch of the keyboard: it's a radically democratic and inclusive technology. So what does unprecedented access to information and communications mean for Australia?

A BBC survey last year on attitudes towards Internet access found that Australians are among the most firmly convinced that Internet access should be a fundamental right, with 85 percent agreeing that this is the case. I believe that one of the key opportunities for Australia, now and in the future, is making smart and strategic investments in high-speed broadband. We need a world-class infrastructure to anchor our digital economy. Bringing super-fast broadband to people across Australia will open up huge opportunities for individuals, communities, and businesses.

One of the primary benefits of high-speed broadband is speed. But why does faster internet matter even more than the access we have already? The answer is this: speed drastically affects our experience of web sites and services. It turns out that we do much less online when internet speeds are slow. I know I get frustrated and leave, but even if you’re more zen than I am, traffic data shows that you will spend less time on websites when they’re slow.

According to Aberdeen Group, a one-second delay in website load time means that 11 percent more people leave a website than they would otherwise. Imagine how many leave after three or five or 10 seconds? This works in reverse, too; people spend more time on websites when they load quickly. We shrunk the Google Maps home page by 30 percent so it loaded faster; traffic was significantly more. All of these milliseconds and percentage points really add up to success or failure for businesses and website owners.

Access to broadband becomes all the more important as Australia’s companies move online and find new ways to do business and reach customers. Take, for example, livestock auction site Auctions Plus, which allows farmers to view, bid on, and transport livestock with the click of a mouse. This isn’t what usually springs to mind when we think of online shopping, but it’s a beautiful example of what the digital economy and high speed Internet access can mean.

In a country as big as this one, a site such as Auctions Plus makes a big difference to farmers, who can now buy stock from their smartphones in the back paddock and avoid a three or four day round trip to the stockyards. Or Sydney-based Freelancer.com, the world's largest outsourcing and crowdsourcing marketplace for small business, now with hundreds of thousands of customers around the world. These entrepreneurs have been turbo-charged by the Internet.

From health and education, to tourism and manufacturing, to resources and energy, companies who invest heavily in web technologies are statistically more successful. Small businesses who leverage the internet make up the digital economy: a platform for growth for the entire Australian economy.

There's yet another and arguably bigger opportunity where we can be pioneers and developers of this technology that will underpin future decades of economic prosperity. I believe that there's never been a better time to be in IT and to be an entrepreneur. Firstly, your audience is more connected than ever before. They are both looking for you, and are open to new opportunities to collaborate and connect.

We know that having a website, for instance, is as important as having a phone number in today's business landscape. Secondly, we now have unprecedented access to new platforms upon which to run businesses. Fifteen years ago when I founded NetMind, my first start-up company in Silicon Valley, we had to build everything. We developed almost all of our own software, built our own IT infrastructure, scaled our own servers and had no platforms upon which to monetise the business easily.

Now, in contrast you can re-use open-source components, outsource your infrastructure to a cloud provider and use online advertising tools with minimal time and money. Today, entrepreneurs can focus on the essence of their business and be very nimble: they can achieve global reach and really concentrate on the problems they're trying to solve.

I hope that budding entrepreneurs will be able to realise more and more great ideas enabled by technology. I'd like to see Australians in first place not to just take advantage of the products and services that stem from high-speed Internet, but also to be developing and commercialising them.

Fast broadband is a transformative and disruptive technology: in many ways, it's a lot like electricity. Many people didn't anticipate the myriad applications that would stem from its use until it was ubiquitous and connected to every home.

As Vint Cerf, my colleague at Google, likes to say, 99 percent of the applications of the Internet haven't yet been invented, so you can imagine the possibilities that are just around the corner. I believe that people in Australia are and will continue to be very enthusiastic about the potential of super-fast Internet connectivity.

I know firsthand that technology can change lives for the better, and faster broadband is a vital part of the technology mix to allow that to happen in Australia.

Originally posted as an opinion piece in The Australian.

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The need for speed - and how it drives innovation

The Internet has become an amazing platform for information and communications. The blogs you read (thanks!), the tweets you send and receive, the videos you watch and share, are all testimony to that fact.

The openness of the Internet has fueled an explosion in innovative online services. Basically anyone can access it, anyone can communicate and anyone can upload content. Nevertheless, online services are only as good the weakest link in the chain, which is typically the user's Internet connection, and sometimes a slow connection is simply not good enough.

Let me illustrate this point with a story about a start-up company. The company:
• started out as a web radio company in 1995.
• saw opportunities in using the Internet to make videos available online.
• was acquired in 1999 by a major search engine company for US$5.7 billion.

What’s the company?
If you guessed YouTube, you were wrong! The company was Broadcast.com, and today it simply doesn’t exist. If you search for Broadcast.com you get forwarded directly to Yahoo.com, who paid quite a bit of money for it at the height of the dot com boom

Broadcast.com had a very similar concept and business model to YouTube, but it failed because of an insufficient critical mass of high-speed broadband users to both upload and download content. Between 2000 and 2007 the number of broadband users in the US increased from 5M users averaging 500kbps to 50M users averaging 3Mbps, i.e., 10x the users, 6x the speed. So it has only been in the last few years that Internet speeds have been fast enough to support YouTube’s business model.

There are other examples. Can you remember the name of the first social-networking site? MySpace? Friendster? No, it was Six Degrees, also back in the mid 90s. Their biggest need was photo uploading which could not be done at the time. Imagine a social network without photos!

So there is a direct correlation between Internet speed and delivering on innovation. Simply put, higher speeds enable innovative new services; slow ones don't. Faster connections not only enable applications that require more bandwidth, but also enable users to run more of them at the same time. Best of all though, faster speeds enable applications to run that have not yet been invented. Bring it on!

This is an excerpt of a talk I gave at CeBIT Australia in Sydney earlier this week.

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The possibilities of an Australian Digital Economy

I read an article recently about an Australian livestock auction site, AuctionsPlus, which allows farmers to view, bid on, and transport livestock with the click of a mouse.

It’s a unique kind of online shopping, but one that I can imagine in a country as big as this one, makes a big difference to farmers, who can now buy stock from their smartphones in the back paddock and avoid a three or four day round trip to the stockyards.

The digital economy can be a nebulous concept and while there’s lots of talk about it - much of this is in future tense. What makes the sheep auction site fascinating to me is that it epitomises beautifully the digital economy.

It’s using the Internet as a platform for industry. It’s innovating. And it’s happening now.

The digital economy is a platform for growth for the entire Australian economy. Industries old and new are moving online, and finding new ways to do business. This is true for tech companies -- Australian start-ups like Atlassian are growing up -- but it is equally true for companies working in more traditional industry sectors, too. From health and education, to tourism and manufacturing, to resources and energy, and for businesses large and small, companies who are moving into this space are statistically more successful: recent UK research reported that small businesses who leverage the internet report sales growth four times greater than those who don’t.

The digital economy connects Australia to the global movement online; but it’s also specifically valuable for Australia. It allows Australia to confront the challenges of the tyranny of distance by connecting us to the rest of the world in real-time. And it takes advantage of our strengths -- particularly our highly skilled, net-savvy and innovative population -- and keeps them at home, rather than shipping them overseas. Over twenty years ago I left Australia to work in Japan and then in Silicon Valley in the US: young engineers at Google can now work on global platforms while looking out the window at the Sydney Harbour Bridge.

If you’ll permit me to labour my agricultural analogy for a minute, consider the digital economy as the farm of the future. Generations of Australian farmers have worked the land to build an agricultural sector that more than a century on is still a significant economic contributor. The digital economy is a platform that can support this and other sectors of our economy to grow into the future -- it’s a platform for future-proofing our economy. But like the land, we can keep planting but we need all of the elements to work together for a bumper crop.

1. We need to improve the soil quality

If any country knows about the importance of soil quality, Australia does. You need healthy soil for a garden to grow, and we need world-class infrastructure to anchor our digital economy. The ubiquitous, high-speed broadband of the National Broadband Network will position Australia well to grow the digital economy and to enable a range of innovations and opportunities which would be limited by out-dated infrastructure.

2. We need to water the crop

In the same way that we fund scientists to research new medicines and treatments, we need to support new ideas and new innovations in the digital space with finance, in the form of venture capital and private sector investment. There’s an absence of ‘smart money’ in Australia to support new start-ups here -- ‘smart money’ is venture capital that comes with the added value of advice, experience and contacts. Funding isn’t the only thing a start-up needs to succeed, but it’s critical to getting a good idea off the ground.

3. We need to feed our crop

You can fund all the good ideas in the world, but you need people to have the good ideas in the first place. Strong universities capable of effectively partnering with industry are critical to a vibrant ecosystem. For example, the Massachusetts Institute of Technology (MIT) has calculated that their alumni have founded more than 25,000 companies with a combined annual revenue of more than USD2 trillion. Australia has some excellent universities but we can do much more to develop the relationships between the university sector and industry to support the commercialisation of ideas developed in universities -- from classroom to customer -- and we must continue to support and inspire students pursuing education in the fields of science and maths.

4. We need to refresh our seed stock

The interchange of people and ideas stimulates innovation. Large companies need start-ups to partner with, and conversely small companies need larger companies to reach customers, and to grow with. Large international companies should also be encouraged to invest in the digital economy here, in skills and in research, to further seed new ideas and new collaborations.

5. It needs oxygen to grow

And we need keep the Internet open. The Internet thrived because it is open -- with engineers being able to build on each other's work, each iteration improving, and driving the web forward as a whole. To flourish, the web needs oxygen; online, oxygen is openness. As Tim Berners-Lee said recently, the whole idea behind the internet was that ‘any person could share information with anyone else, anywhere.’ Online, the fastest way to move things forward is to share and iterate -- again, and again. Closed systems are all or nothing bets -- but in contrast, an open web is constantly being improved upon by the entire community. It gives oxygen to innovation.

6. We need to tend the crop

The lines in the middle of the road weren’t necessary when we travelled on horseback, but when we started driving cars we adapted. We came up with a simple and practical solution which greatly improved road safety: the road line. Online, we need to adapt to the changed environment; we need to evolve the rules of the road. We need to ensure privacy, safety and security are respected in this new environment, but we should look for the best ways to do this that fit the environment. We need to empower people with the skills and knowledge to be safe, smart and responsible when they’re online, so everyone can navigate the information super-highway with safety.

Our digital economy crop is growing well, but it’s early in the season. If we create the right conditions for growth, Australia’s digital economy can look forward to many bumper crops to come."

Alan Noble, Director of Engineering, Google Australia & New Zealand.

Originally posted at ITNews. Cartoon courtesy of ITNews.

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