Nothing Ventured, Nothing Gained

In amongst all the technical workshops at yesterday’s Google Developer Day in Sydney was a panel discussion on venture capital and entrepreneurialism. Getting an idea off the ground takes as much business judgment as it does technical know-how, so we brought in a few experts that have been around the block with a start-up or five.
Rebekah Campbell, founder of Posse told us how it took one-and-a-half years and “more than 1000 meetings” to raise enough money to get her idea off the ground. She talked about the various forms of funding sources, such as government grants.

Many in the audience asked Mick Liubinskas, co-founder of Australian angel investor group Pollenizer, about the do’s and don’ts of attracting investment. His advice? Do be stubborn about sticking to your vision. But don’t wait forever to launch. A fast launch is essential to testing your idea or concept. And don’t be so inflexible to not consider a different approach.

Scott Farquhar from Atlassian told us about the importance of keeping focus and how making lots of mistakes are okay (such as opening up, and then quickly closing, a New York office after realising it was in the wrong place). Just make sure the mistakes aren’t fatal ones, he says.

What came out strongly in the session is that you need to take the leap and not be afraid of failure. While Australians celebrate success, we do not do so well at embracing those who tried and failed. Business people who lead failed companies are too often tainted with innuendo of wrongdoing, when we should look to them as pioneers who can bring wisdom to their next venture. At Google we say: “fail fast and iterate.” We cultivate an environment where failure is fine, as long as you do it quickly and learn from it.

Behind most people’s stories of commercial success are often a history of start-ups which didn’t go the way they intended. Just ask Pollenizer’s Mick, who has worked on 150 businesses - not all of them hitting the mark.

At the event I asked how many people in the room wanted to do a start-up one day. Three-quarters of the 100+ crowd put up their hands. So the good news is that there’s certainly no shortage of budding Aussie entrepreneurs wanting to give it a go.

Originally posted on the Google Australia blog

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2011 Christmas retail search trends: Santa’s got a smartphone

While Christmas Day may be 6 weeks away, the Christmas shopping season is already in full swing, and everyone wants to know what’s in store for the millions of businesses, shops, and retailers looking forward to a very busy Christmas. We may not have a crystal ball, but we do have a good sense of what Australia’s Christmas shoppers are searching for online. So we started crunching the numbers to see what we could learn about how people are searching and shopping this year.

We discovered some interesting facts. First of all, 2011 is retail’s biggest year yet online--even bigger than the record-setting online shopping season driven by the strong Aussie dollar last year. Year over year, shopping-related searches are up 29%, making it more important than ever for businesses who want a piece of the action to get online.

However, it looks as though this year’s true Christmas miracle is mobile. While retail has posted impressive gains over last year’s season, the number of shopping queries coming from mobile devices increased 220% year on year. In fact, one quarter of all Christmas shopping-related Google searches this year now come from mobile devices.

This growth may be dramatic, but it probably shouldn’t come as a surprise. As we revealed in September, Australia has the second-highest smartphone penetration in the world. And by the end of this year, more than 50% of Australian adults will own a smartphone--just in time for Christmas. They’re using those smartphones to research gifts and contact local businesses. 1 in 5 sometimes even bypass the PC to make online purchases directly via their mobile phones.

So what does this mean for retail? To start with, it means that more people are looking for them, in more ways, and in more places: on the bus, from the train, even from the sofa while watching TV. At the same time, it means Australian businesses can’t afford to ignore mobile--without mobile-friendly websites, they’re invisible to the shoppers who’re trying to find them.

The good news is that it’s fine to keep it simple--there’s no need to rush to build complicated mobile e-commerce websites or expensive mobile apps. 49% of the Australians we surveyed had used their smartphone to research and then call local businesses, while 45% visit a local business they’ve found using their smartphone. That means that most businesses can start by making sure their location, contact information, and opening hours are accessible on mobiles.

The Christmas season is a marathon that ends in a sprint, and there’s lots still to be learned from how people search. So stay tuned for updates as the shopping season unfolds.

Posted by Ross McDonald, Head of Retail, Google Australia & New Zealand

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BlogWorld 2011 Recap

As we mentioned last week, some members of the Blogger team from Google HQ in Mountain View, Tokyo, Dublin, and Sydney (see group photo below) headed to Los Angeles to attend the 2011 BlogWorld & New Media Expo.


One of the primary reasons we attended the expo was to meet Blogger users 1:1, and to gain a better understanding of what we can do to improve the product to better meet your needs.

In addition to these discussions, we conducted surveys with many conference attendees to collect more in-depth feedback. Thank you! We really appreciate the valuable and candid responses.

In the survey results and our 1:1 discussions with you we heard a few common themes:
  • You’re hoping to widen your audience with Google+
  • You’d like more opportunities to customize and use gadgets with Dynamic Views
  • You’re looking for tips and best practices for how to make more money from your blog with AdSense
Your requests have been shared with the broader team and we’re hard at work making them happen for you. Stay tuned to the Buzz Blog in the coming weeks for follow ups, and in the meantime, check out some other photos from the expo below.
Bruce and Mara of MlovesM
Sabrina and Michael in the Blogger photo booth
Sabine and Lisa host a Google+ Hangout with bloggers from around the world



Posted by Michael Bolognino, Product Marketing Manager

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Blogger’s Brand New Google+ Page

Earlier this week, the Google+ team launched Pages, a new way for you to keep up-to-date with your interests and build relationships with the people who share them. Today, the Blogger team is launching our own Google+ Page, and we’d like to invite you to add us to one of your circles.


By adding Blogger's Page in one of your circles, you'll start seeing updates from the Blogger team in your Google+ stream. You’ll also have the opportunity to engage with other bloggers by writing comments on the posts.

Here's a quick list of what to expect:

  • Product news and announcements
  • Video Hangouts with the Blogger team
  • Spotlights on Blogger users and their blogs
  • Pro tips from the Blogger team and other users

Lastly, be sure to mention +Blogger when you share your own tips -- if we come across something particularly helpful, we may reshare it.

See you on Google+!

Posted by Lisa Ding, Community Manager



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Creativity & Technology: Better Together, Especially with Cocktails

Last night at the CarriageWorks in Sydney, Google Australia hosted Creative Sandbox. We wanted to celebrate the intersection of creativity and technology by bringing together people who excel on both sides of that equation: creatives and planners from Australia’s top agencies, big thinking advertisers, and developers with awesome skills in areas like mobile, HTML5, social, local and gaming.



More than 400 people came to the event to discover how Google technology can bring creative ideas to life. They played with creations like helicopter view for Google Maps, the new eBooks offering, and the Android-based game We Draw on a Google TV. There was plenty of interactive fun at the demo zones. Visitors interacted with our green screen to become part of YouTube classics like Beached Az, Tipp-Ex, or Volkswagen’s “The Force”. They could also get Androidified and take home a postcard souvenir.



New York-based Aussie and Google marketer Ed Sanders took the stage to share his golden rules for amazing creative campaigns: Know your users, know the magic of your product, and connect the two; innovation doesn’t require invention; real stories are better than fake ones; show don’t tell; and fast is better than slow.



The Communications Council also announced two new initiatives that bring your creativity to technology, developed in partnership with Google. Show & Tell is a gallery-style YouTube channel curated by AWARD, which will showcase the best creative work from Australia and New Zealand. They also shared an early demo of Trapeze, a web platform designed to help developers and creative types connect and collaborate.

For more from Google’s Creative Sandbox, put this page into one of your circles on Google+.

Posted by Kathryn Apte, Agency Marketing Manager, Google Australia & New Zealand

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Nothing Ventured, Nothing Gained

In amongst all the technical workshops at yesterday’s Google Developer Day in Sydney was a panel discussion on venture capital and entrepreneurialism. Getting an idea off the ground takes as much business judgment as it does technical know-how, so we brought in a few experts that have been around the block with a start-up or five.

Rebekah Campbell, founder of Posse told us how it took one-and-a-half years and “more than 1000 meetings” to raise enough money to get her idea off the ground. She talked about the various forms of funding sources, such as government grants.

Many in the audience asked Mick Liubinskas, co-founder of Australian angel investor group Pollenizer, about the do’s and don’ts of attracting investment. His advice? Do be stubborn about sticking to your vision. But don’t wait forever to launch. A fast launch is essential to testing your idea or concept. And don’t be so inflexible to not consider a different approach.

Scott Farquhar from Atlassian told us about the importance of keeping focus and how making lots of mistakes are okay (such as opening up, and then quickly closing, a New York office after realising it was in the wrong place). Just make sure the mistakes aren’t fatal ones, he says.

What came out strongly in the session is that you need to take the leap and not be afraid of failure. While Australians celebrate success, we do not do so well at embracing those who tried and failed. Business people who lead failed companies are too often tainted with innuendo of wrongdoing, when we should look to them as pioneers who can bring wisdom to their next venture. At Google we say: “fail fast and iterate.” We cultivate an environment where failure is fine, as long as you do it quickly and learn from it.

Behind most people’s stories of commercial success are often a history of start-ups which didn’t go the way they intended. Just ask Pollenizer’s Mick, who has worked on 150 businesses - not all of them hitting the mark.

At the event I asked how many people in the room wanted to do a start-up one day. Three-quarters of the 100+ crowd put up their hands. So the good news is that there’s certainly no shortage of budding Aussie entrepreneurs wanting to give it a go.

Posted by Alan Noble, Engineering Director, Google Australia.

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Introducing custom mobile templates

(Cross-posted from the Blogger Developers Network Blog)

Many Bloggers put a lot of time and effort into creating a unique look for their blog, so today we’re excited to announce that custom templates are now available for mobile devices.

Side by side comparison of web and mobile experience.

If you have a custom template for your blog and want it to appear on mobile browsers as well, visit the “Template” tab of your dashboard, click on the gear icon beneath the mobile template preview, and select “Custom” from the “Choose mobile template” pulldown.


For more technical details and sample code, head over to the Blogger Developers Network blog.

We hope you enjoy creating your own custom mobile templates and sharing them with your readers.

Posted by Brett Morgan, Developer Relations Engineer


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